Local SEO
Get found by the people in your area
Most of your customers search locally before they buy. I make sure your business shows up — in map packs, local results, and the searches that actually drive revenue.
Found on Google. Found on ChatGPT. Found full stop.
When someone in your area searches “plumber near me” or asks ChatGPT “who’s the best florist in Ponsonby,” your business either shows up in the answer or it doesn’t. There is no middle ground. Local SEO is what puts you in front of the customers already searching for what you offer — and for any business serving a local area, it’s the single highest-leverage marketing investment you can make.
Most agencies treat SEO as an afterthought — bolted on with a plugin once the site is built, or sold as a separate monthly service on top of the build. We don’t work that way. Every Varco Technologies site has local SEO baked in from the first line of code. Technical SEO, on-page optimisation, structured data, and AI search readiness are all part of the build itself, not an upsell.
That means your business shows up in Google with rich results — star ratings, trading hours, services, directions — instead of a plain blue link competing with ten others. LocalBusiness schema markup tells Google exactly who you are, where you are, what you do, and when you’re open. Your name, address, and phone are consistent everywhere search engines look. And because AI search tools like ChatGPT, Google’s AI Overviews, and Perplexity pull from structured, well-organised content, your site is written and laid out to work for them too. When a potential customer asks AI “who does this in my area,” you’re in the answer.
After launch, SEO isn’t finished — it’s just started. Your monthly support plan includes ongoing SEO monitoring: tracking your rankings, spotting errors before they cost you traffic, refreshing content that’s going stale, and adjusting as Google and AI search evolve. Local SEO isn’t a one-time setup. It’s a long game — and we play it alongside you every month.
Technical SEO from day one
Technical SEO set up from day one — clean code, fast load times, correct indexing, no hidden issues.
On-page SEO across every page
On-page SEO across every page — meta titles, meta descriptions, heading structure, internal linking.
LocalBusiness schema markup
LocalBusiness schema markup — tells Google your name, address, phone, trading hours, services, and service area.
Rich result optimisation
Rich result optimisation — star ratings, hours, and services appear directly in Google search results.
AI search readiness
AI search readiness — content structured for ChatGPT, Google AI Overviews, Perplexity, and other AI tools.
Mobile-first and Core Web Vitals optimised
Mobile-first build with Core Web Vitals optimised — Google’s primary ranking signals covered out of the gate.
Google Search Console set up
Google Search Console set up — so Google can properly crawl, index, and report on your site.
Vercel Analytics installed
Vercel Analytics installed — traffic and behaviour tracking from the moment you launch.
Ongoing SEO monitoring
Ongoing SEO monitoring in every monthly plan — bi-monthly on Growth, monthly on Pro.
Local SEO is a long game. Meaningful ranking improvements typically take three to six months after launch — sometimes faster for low-competition terms, slower for high-competition ones. Early months are about establishing a baseline and making sure every technical foundation is solid. Flat early results are normal, not a sign anything’s wrong.
No. Technical SEO, on-page SEO, schema markup, and AI search readiness are built into every package at no extra cost. Ongoing SEO monitoring is included in your monthly plan — never sold as a bolt-on or separate service.
We build for AI search from day one. Structured content, clear schema, and well-organised information make your site easy for AI tools to parse, understand, and cite. Pro plans also include dedicated AI search monitoring — tracking whether ChatGPT, Google AI, and Perplexity are surfacing your business when asked.
No — and anyone who does is lying. Rankings depend on competition, location, content quality, reviews, backlinks, and dozens of factors that shift constantly. What we guarantee is that your site is built correctly, monitored consistently, and adjusted when things change. That’s how sustainable rankings are actually won.