Content Strategy
Words that work as hard as your design
Great design with weak copy is a missed opportunity. I help structure your message, write conversion-focused content, and build an information architecture that makes sense to visitors and search engines.
You don’t have to write your website.
Ask any small business owner what stalls their website project and nine times out of ten the answer is the same: they got to the “send us your copy” stage and froze. Most agencies hand clients a blank document, ask them to write professional website copy from scratch, and then wonder why the project sits in limbo for months. We don’t work that way.
You don’t need to write polished copy. You don’t need to have it structured. You don’t need to have thought about headlines, calls to action, or SEO keywords. Hand us whatever you’ve got — old website copy, a Facebook page, a printed brochure, bullet points in an email, even a voice note — and we turn it into the finished thing. Professional, clear, conversion-focused content, written by us, for your site.
And it’s not just rewording. Every page is structured deliberately: a headline that hooks, an opening that qualifies the reader, a body that builds trust, and a close that tells them exactly what to do next. Your services are positioned around what actually makes you different from the five other businesses they’re comparing you against. Your About page is written to build trust, not to read like a LinkedIn bio. And every word is written with two audiences in mind — the humans reading it, and the AI and search tools that increasingly decide who gets recommended.
If you’re moving from an existing website, we handle that too. We review what you already have — what’s working, what’s dated, what’s missing — and rebuild it properly. Content that holds up gets rewritten. Content that’s gone stale gets replaced. Gaps get filled. Nothing carries over just because it’s there. Your new site reads like it was written by someone who actually understands your business — because by the end, we do.
Full copywriting for every page
Full copywriting for every page in your build — no extra cost, no per-word fees.
Content rewriting from raw material
Content rewriting from whatever raw material you provide — notes, old copy, brochures, voice notes, a conversation.
Conversion-focused structure
Conversion-focused structure — hooks, qualifying opens, trust builders, and clear calls to action on every page.
Brand voice tailored to you
Brand voice tailored to your business and audience — approachable, professional, bold, warm, whatever fits.
Service positioning
Service positioning built around what actually makes you different from your local competitors.
Structured for humans, Google, and AI
Content structured for human readers, Google, and AI search tools like ChatGPT and Perplexity.
Rebuild/transfer content audit
Rebuild/transfer content audit — existing copy reviewed, kept, rewritten, or replaced as needed.
Stock imagery as interim
Stock imagery sourced as interim placeholders if your own photography isn’t ready yet.
Optional monthly SEO blog post
Optional monthly SEO blog post (Pro plan) — keeps your site fresh, relevant, and ranking.
Not a problem — this is the most common starting point. A short conversation is usually enough: tell us what you do, who you serve, and what makes you different, and we’ll handle the rest. You don’t need to send us anything polished. We’ve built entire sites from a phone call, a Facebook page, and a few photos.
Like you. Before we write a word, we find out how your business actually sounds — formal, friendly, cheeky, expert, warm — and match that voice throughout. The goal isn’t generic “website copy.” It’s copy that reads the way you’d say it to a customer in person, only tighter.
Two rounds of revisions are included in every build, and copywriting is covered. Tell us what doesn’t land — tone, facts, positioning, emphasis — and we rework it until you’re happy. Additional rounds beyond the included two are $50 each if ever needed.
Yes. Your monthly plan includes content updates — 3 per month on Growth, 8 per month on Pro. Email us what you want changed, we update it and confirm when it’s live. No admin logins, no WordPress dashboard, no risk of breaking anything.